EVOLVING A BRAND
ANN SUMMERS
We worked with Ann Summers to develop a new brand
strategy that focused on empowering women to ‘feel themselves’.
Our main objective was to shift the focus
from turning on men, to turning on women.
EVOLVING A BRAND
ANN SUMMERS
We worked with Ann Summers to develop a new brand
strategy that focused on empowering women to ‘feel themselves’.
Our main objective was to shift the focus
from turning on men, to turning on women.